The role of marketing has drastically changed over the past fifty years and has undergone a transformation of note. With the mainstreaming of the internet, the new technology, AI advancements, the role social media now plays in the sales cycle, and the connectivity to the world that we now have access to, marketing has evolved into a school in its own right.
Gone are the days when you bought products and services based on who was in your area alone. With access to a wide range of companies at your fingertips, consumers are even more educated than ever before, and with the endless options before them, companies need to step up their marketing efforts in order to be seen by both their…
South Africa Education News