In the modern interconnected era, digital marketing plays a vital role in the growth strategies of businesses. The rapid progress in artificial intelligence (AI) and machine learning (ML) has provided marketers with powerful tools to effectively connect and engage with their target audiences. However, as these technologies continue to advance, it is essential to carefully evaluate their influence on marketing and advertising practices.
The rise of personalisation: AI and ML as game-changers
AI and ML have revolutionised digital marketing by enabling hyper-personalisation. These technologies…
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