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7 tips to unlock the full power of machine learning for your campaigns

Over the past decade, smart bidding on programmatic platforms such as Google and the Meta apps (Facebook, Instagram, and WhatsApp) has come a long way.

SSource © Clarisse Croset Unsplash Few companies can get quite as comprehensive a view of a customer’s habits, interests, behaviors, and intentions as programmatic platforms such as Meta and Gooogle.

These platforms not only gather a wealth of data about their audiences but their artificial intelligence (AI) and machine learning algorithms have improved in leaps and bounds. As well as you may know your customers, there’s a good chance that Google and Meta know them better

Consider Google and the digital intent signals it gathers from…

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Rosebank College, the Independent Institute of Education (The IIE) is one of the leading private higher education… institutions in the country registered with the Department of Higher Education and Training. For over 70 years IIE Rosebank College…
December 8, 2023
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Gauteng Education MEC Matome Chiloane calls on Transport Department and Community Safety to intervene in school transport
  • 10/21/2022
  • www.iol.co.za
Joburg – Following a fatal bus crash that claimed the lives of two Wedela Technical High School learners in Carletonville on Thursday, Gauteng Education MEC Matome Chiloane visited the area to convey his condolences to the families of the deceased …

Gauteng Education MEC Matome Chiloane calls on Transport Department and Community Safety to intervene in school transport Read More »

Posted in Carletonville, Gauteng
Crowthorne Christian Academy: Sadtu says private schools are run like spaza shops and calls for department's intervention
  • 08/18/2023
  • www.iol.co.za
The South African Democratic Teachers’ Union (Sadtu) has called on the Department of Basic Education to rein in private schools to ensure that racial discrimination is not tolerated. This follows an incident at Crowthorne Christian Academy in Midrand, where a …

Crowthorne Christian Academy: Sadtu says private schools are run like spaza shops and calls for department's intervention Read More »

Posted in Midrand, Union
KwaZulu-Natal schools’ nutrition suppliers still battling to get paid for work done in April
  • 05/09/2023
  • www.iol.co.za
Durban – More suppliers of the KwaZulu-Natal school’s nutrition programme are coming out to claim that the Department of Education is dragging its feet in paying them for food collected from Pacina Retail’s distribution points and delivered to schools across …

KwaZulu-Natal schools’ nutrition suppliers still battling to get paid for work done in April Read More »

Posted in Durban